Generations of snackers have enjoyed eating Doritos, but there is a lot of lore behind each powder-coated chip that you might ...
I'm not exaggerating when I call this the best chip Frito-Lay has ever made—it's not a gimmick, it's just good. All Dressed is not just a name—these chips literally get "dressed" with all the ...
I'm not exaggerating when I call this the best chip Frito-Lay has ever made—it's not a gimmick, it's just good. All Dressed is not just a name—these chips literally get "dressed" with all the flavors.
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Frito-Lay unveiled a campaign for its Flamin’ Hot line of spicy chips that riffs on romantic affairs and includes a branded phone giveaway, according to a press release. The marketer has partnered ...
When PepsiCo recently surpassed its goal of 25% improvement in operational water-use efficiency from a 2015 baseline in ...
But don’t worry—the pumpkin spice craze hasn’t made it onto the chips just yet. That would likely be a seasonal offering, anyway. The latest Lay’s Kettle Cooked flavor is a keeper, and Frito-Lay says ...
National brands like Frito-Lay chips, Smucker's fruit spreads, or Kind granola bars benefit from large marketing budgets that ...
Are tortilla chips made of saltines ... She fought a good fight, that "Josefina," while secretly moonlighting for Frito-Lay. This brand wins the award for the bag with the most in-tact chips ...