The deal arrives as Meta accelerates its AI investments to compete with Google, Microsoft, and OpenAI — and as the industry’s ...

Today a creative brief is a strategic, data-driven playbook that outlines what we’re building, why it matters, who it’s for, ...

Cross-channel alignment between SEO and social ensures a consistent narrative across different discovery touchpoints.

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and ...

That glimpse, created over two weeks by an ILM artist, was Star Wars: Field Guide: a two-minute fizzle reel of AI-generated ...

Caryn Wasser is chief brand officer at Little Spoon, the largest online baby and kids food company in the U.S. With a ...

As 2026 unfolds, the era of manual campaign optimization is effectively over. The next phase of app growth is defined by ...

Optimove’s Email Marketing Solution enhancements come on the heels of another record setting holiday season where it powered its clients to year-over-year growth of +155% email messages, +166% SMS ...

Veteran adman Prabhakar Mundkur writes on how the past half-decade has been a slow shakedown for the advertising industry, ...

Livingston Taylor, the voice of Pooh, surrounded by fans, after yesterday’s performance A DEFINING CREATIVE MOMENT SHOWCASING ...

TripleLift, the leading Creative SSP, is celebrating a milestone year defined by global expansion, accelerated product innovation and partnership momentum across CTV, retail media and programmatic ...