Instead of relying on user paths or platform-based credit, causal approaches use experiments and incrementality models to determine whether a specific action genuinely affected an outcome.

How operators across the restaurant industry can learn from the 2025 wins for brands like Chili’s and Texas Roadhouse ...

Houlihan’s, a casual-dining chain established in 1972, abruptly closed several restaurants in the past month, according to ...

• For $94, you can get a malnourished child access to a highly effective treatment program. For $1,500 to $4,500, you can ...

New genetic evidence links higher BMI and IBD to hidradenitis suppurativa risk, while smoking remains unclear. Read more.

Neurosymbolic AI has the potential to become the platform that sees around corners, helping leaders spot opportunities that ...

KOLKATA: After remaining inactive for nearly five months, the Election Commission of India (ECI) on Friday directed West ...

Explains how the DPDP Act gives citizens control over personal data, mandates consent, and imposes penalties for breaches. Key takeaway: Your data is now legally protected, and companies must ...

For HR and people leaders facing a growing mix of gig workers, contractors, offshore teams and AI-enabled roles, Karagiannis’ ...

Global and genetic analyses link low physical activity to rising heart disease mortality, while higher activity levels appear ...