The X Gran Equator Concept introduces the latest evolution of Genesis' "Athletic Elegance" design language, but with an emphasis on ruggedness and off-roading. To that end, the X Gran Equator ...

Genesis has just revealed its X Gran Equator SUV Concept that blends off-road capability with refined modern luxury, and I was fortunate enough to see the model in person during its unveiling at ...

Genesis, it seems, wants to change that perception with the X Gran Equator concept. It shows a new design direction and signals the brand’s intention to boldly go where other luxury SUV makers ...

And the newest X concept might just be the most exciting idea from that future yet. The Genesis X Gran Equator is an SUV, but unlike the other SUVs the brand currently makes, this one is not ...

Genesis, it seems, wants to change that perception with the X Gran Equator concept. It shows a new design direction and signals the brand’s intention to boldly go where other luxury SUV makers ...