Genesis has introduced the X Gran Equator Concept, which marks the brand’s entry into the adventure vehicle category. This concept represents the automaker’s first exploration of the ...

Genesis has just revealed its X Gran Equator SUV Concept that blends off-road capability with refined modern luxury, and I was fortunate enough to see the model in person during its unveiling at ...

At the 2025 New York International Auto Show, Genesis unveiled the X Gran Equator Concept — its first adventure-focused vehicle designed for modern explorers craving elegance and rugged capability.

Billed as a vision for a bridge between adventure and refinement, the Genesis X Gran Equator Concept has been unveiled at the New York Auto Show. “The X Gran Equator Concept is an exercise in ...

But the company's latest concept, the X Gran Equator, makes a big change to that aesthetic — a change I genuinely can't tell if I like or not. On every Genesis, the centerpiece of the front ...

And the newest X concept might just be the most exciting idea from that future yet. The Genesis X Gran Equator is an SUV, but unlike the other SUVs the brand currently makes, this one is not ...

Genesis, the luxury arm of Hyundai, revealed an SUV concept at New York called the X Gran Equator, aimed at the brand’s continued expansion into lifestyle-oriented vehicles. Design chief Luc Don ...

Genesis, it seems, wants to change that perception with the X Gran Equator concept. It shows a new design direction and signals the brand’s intention to boldly go where other luxury SUV makers ...

Related: More 2025 New York Auto Show Coverage Genesis’ new X Gran Equator Concept isn’t like those dedicated off-road luxury SUVs, but it’s instead a mashup of current Genesis design themes ...

Genesis revealed the X Gran Equator concept SUV at the 2025 New York Auto Show, showcasing a rugged, lifestyle-focused design. The grilleless front and concept all-terrain tires suggest an all ...

But luxury marque Genesis wasn’t having that cost-cutting nonsense when it designed its vision of the ultimate distraction-free overlander, the X Gran Equator Concept, and it’s a breath of ...

Genesis, it seems, wants to change that perception with the X Gran Equator concept. It shows a new design direction and signals the brand’s intention to boldly go where other luxury SUV makers ...