Harsh Goenka is the chairman of RPG Enterprises. For years, Fevicol, the popular adhesive brand, has been known for its classy yet quirky television commercials. But it has now proved it can be ...

Fevicol has once again captured attention online with a witty ad that shows how its strong glue could have saved the Louvre museum heist, leaving no chance for anyone to steal anything glued with ...

Fevicol has unveiled its latest campaign, ‘Jugalbandi’ – a film which celebrates musical journey of two brothers with a blend of traditional charm and quirky humour. The campaign marks the return of ...

When Cersei Lannister, Queen of the Seven Kingdoms in HBO’s telly series ‘Game of Thrones’ said, “I wanted those elephants” in season seven’s premiere episode, the Internet got a new meme. Lannister, ...

In 2014, Prime Minister Narendra Modi described India’s friendship with Japan thus: “Yeh Fevicol se bhi zyada mazboot jod hai”. Adhesive brand Fevicol, oft quoted as a metaphor for stickiness or for ...

The dramatic exit of the Duke and the Duchess of Sussex -- Prince Harry and Meghan Markle -- from the British Royal Family has been ruling the headlines for weeks now. And several eatery brands have ...

Mumbai: The Western Railway in Mumbai has raised concerns about an outdated Fevicol advertisement situated in Bandra, asserting that it inaccurately reflects the present condition of the Mumbai local ...

RPG Group chairperson Harsh Goenka reshared a video explaining why Fevicol's campaign struck a chord. (Image credit: Harsh Goenka, Fevicol) Industrialist Harsh Goenka has praised a marketing campaign ...

Pidilite Industries Limited has unveiled its new digital campaign (DVC) for Fevicol’s Glue Drops. As per the company, the campaign showcases the humorous story of ‘Bittoo’s’ post-birthday party ...