Enter: the downtown girl aesthetic. The downtown girl aesthetic shot to popularity on TikTok and Pinterest around 2022, making it a newer trend. Its central themes revolve around the romanticization ...

For her latest campaign, Nushrratt embraced a fresh, cool-girl aesthetic in a crisp white cropped blazer and blue flared pants. The blazer from clothing brand MMVM made a great addition to her ...

Today, everyone is talking about the 'clean girl aesthetic' - involving simplicity and minimalism while flexing one's natural radiance. Let's get to know more about this term. What is 'clean girl' ...