By stimulating certain cones with extreme precision, scientists can help humans perceive a new color that defies all ...

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

A team of American researchers say they've discovered a colour called "olo" that's never been seen by the human eye before.

"It is not a new color," John Barbur, a professor of optics and visual science at City St George's, University of London, ...

A team of scientists claims to have discovered a new colour that humans cannot see without the help of technology. The ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

Researchers have hacked the human eye and discovered a previously unseen color called 'olo,' which only five people on Earth ...

Five people have been able to perceive a colour never before seen by human eyes, after researchers used lasers and tracking ...

You’ve probably seen every color in the rainbow—until now. Scientists say they’ve unlocked a hue the human eye was never ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

For the first time, humans might have glimpsed a rainbow of color that lies just beyond our sight – including a "blue-green ...

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has ...