Industry insiders estimate up to 20% rise in ad income for news genre, across print, digital and TV, driven largely by volume ...

As brands depend heavily on the IPL and have already allocated substantial marketing budgets for JioHotstar, the IPL ...

The abrupt cancellation of the Indian Premier League (IPL) 2025 has sent shockwaves through the cricketing and business worlds, marking one of the most significant financial setbacks in the tournament ...

Suspension means a potential loss of upwards of Rs 100 crore per match, a cancellation could be a much larger number ...

Supersox, Bonjour, The Sock Street, and Rupa Footline are rewriting the rules of socks marketing with IPL ads, celebrity tie-ups, digital storytelling, and ambitious retail plans ...

According to sources, teams are now reporting a 15–20% year-on-year jump in sponsorship earnings. Team sponsorship earnings ...

A mid-season IPL 2025 pause could slash ad revenues by up to 35%, hitting JioHotstar and team incomes hard. Brands reassess ...

"The Board of Control for Cricket in India (BCCI) has decided to suspend the remainder of the ongoing IPL 2025 with immediate effect for one week," secretary Devajit Saikia said in a statement on ...