Delhi Capitals (DC) amongst others have embraced influencer engagement, partnering with renowned creators like Shubham Gaur, ...

The IPL’s implicit endorsement of liquor and tobacco brands normalises harmful behaviours, undermining years of public health ...

Proteas batter Dewald Brevis starred for the Chennai Super Kings, smashing his maiden Indian Premier League 50 at Eden Gardens against the Kolkata Knight Riders.

Chennai Super Kings have suffered major setbacks due to injuries to captain Ruturaj Gaikwad and pacer Gurjapneet Singh ...

The age of the influencer is well upon us ... of the 10 brands is directly affiliated with cricket or the IPL and the remaining partnerships are with general consumer brands.

In a major recognition of her rising influence, film actor Ananya Panday has emerged as the most visible face on television ...

While the cricketing world focuses on the upcoming resumption of IPL 2025, significant developments are also taking place in ...

Mumbai Indians (MI) came into this game having never won in Jaipur since 2012. They must not have liked that very much ...

Mumbai Indians (MI) continued their red-hot form in the Indian Premier League (IPL) 2025 with a commanding 100-run victory ...

The first three overs were eerily quiet. Just 16 runs came off them and Rohit Sharma survived an lbw dismissal thanks to a ...