Discover unbeatable deals on ethnic wear for women from top-selling brands in Amazon's BIG SALE. Shop stunning sarees, suits, ...

The Kasavu sari, distinguished by its golden borders, plays a vital role in Kerala's cultural heritage and Onam celebrations.

Indian weddings are renowned for their grandeur, vibrancy, and rich cultural heritage. Among the many traditional elements that make an ... Comfort: Kurta sets are comfortable to wear, allowing the ...

The brand has expanded its product line to include casual wear, fusion wear, and accessories over the years, and it now has ...

Urvashi Rautela became the first fashion showstopper and Bollywood celebrity to don a Manipuri traditional bridal dress, made ...

Find the most stunning Navratri outfits for Dandiya nights! Explore our guide to find the perfect attire online and shine at ...

Tight-fitting pants aka churidars, which are basically narrowed towards the ankle to create a distinct “churidar” effect in Indian traditional wear, have long resonated with women of all ages ...

Women's ethnic wear has long been a symbol of cultural pride and elegance. But in today's fast-paced world, the fusion of traditional and modern styles has gained momentum, giving birth to a new ...

For years, the world's biggest condom maker Reckitt Benckiser designed products and marketing to lure Indian men to its Durex brand. Now, it is pushing a growth strategy by betting on women and rural ...