New Mexico superstar Bella Hines became the only current boys or girls high school basketball player to have an NIL deal with ...

After a tumultuous end to his Adidas partnership this summer fueled by reports of his signature line being discontinued, Trae ...

Jayson Tatum wore Cincinnati-themed shoes during the Boston Celtics' home game against the previously unbeaten Cleveland ...

"As a kid, you always dream of lacing up in your first pair of Jordans," he said. "You put on that first pair, you feel ...

Bella Hines signed an NIL deal with Jordan Brand as she finishes up her high school basketball career. "We're excited to have ...

Atlanta traded Dejounte Murray to the New Orleans Pelicans, paving the way for Jalen Johnson to be Young's new running mate.

Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Hawks All-Star Trae Young has signed with Jordan Brand. “This brand embodies basketball, style, a desire to win and the ...

The Air Jordan 11 "Legend Blue" would enjoy a shock drop at exactly 5:00 p.m. EST on the Nike SNKRS app and ...

This brand embodies basketball, style ... to see Young continue wearing the flagship Air Jordan models and perhaps other Jumpman team shoes throughout his multi-year deal. As part of the exciting ...

How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...

Boston Celtics superstar forward Jayson Tatum debuted another colorway of his Jordan Tatum 3s on Sunday against the Minnesota Timberwolves.