The Air Jordan 11 "Legend Blue" would enjoy a shock drop at exactly 5:00 p.m. EST on the Nike SNKRS app and ...

New Mexico superstar Bella Hines became the only current boys or girls high school basketball player to have an NIL deal with ...

I was better than him for about three weeks, and I enjoyed those three weeks because I saw something in that boy. He didn’t have it quite yet, but he was ...

"As a kid, you always dream of lacing up in your first pair of Jordans," he said. "You put on that first pair, you feel ...

After a tumultuous end to his Adidas partnership this summer fueled by reports of his signature line being discontinued, Trae ...

CHICAGO — Hawks guard Trae Young will debut a new pair of kicks when the team faces the Bulls on Friday for an NBA Cup matchup at the United Center. On Friday, Jordan Brand announced that Young signed ...

Hawks All-Star Trae Young has signed with Jordan Brand. “This brand embodies basketball, style, a desire to win and the ...

Official campaign pictures, interview quotes, and contract details for Atlanta Hawks guard Trae Young's sneaker deal with Jordan Brand.

Jayson Tatum wore Cincinnati-themed shoes during the Boston Celtics' home game against the previously unbeaten Cleveland ...

As they finish their new collection, the Awake NY x Jordan Air Ship "Game Royal" sneakers stir commotion with their unprecedented low speeds.

Bella Hines, one of the top recruits in the country, announced her commitment to Kim Mulkey's LSU Tigers and signed a historic NIL deal shortly after.

How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...