Former Georgia RB now Buffalo Bills RB, James Cook makes incredible play for a touchdown against the Kansas Chiefs in the AFC Championship Game. WATCH: James C

Buffalo faced fourth-and-goal form the Chiefs' 1 with 2 minutes, 56 seconds left in the third quarter. Quarterback Josh Allen took a shotgun snap, ran an option and pitched the ball to Cook, who got low to the ground to try to evade safety Justin Reid.

In a budding instant classic, with Buffalo in position to take the lead for the first time all game at the end of the third quarter, Josh Allen and the Bills’ offense elected to put the ball in Cook’s hands on a fourth-and-goal play at the goal line.