In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

Types of Market Research Face-to-Face Interviews . From their earliest days, market research companies would interview people on the street about the newspapers and magazines that they read ...

Two brothers having managed to evolve traditional consumer user experience and research marketing through their startup, Campus Insights. Campus Insights has been recently acquired by Harvard ...

3. Start qualitative before quantitative: You can't put a quantitatively focused questionnaire together until you know what questions to ask. In your initial interviews, focus on open-ended ...

Outset raises $17M Series A to scale its AI-moderated research platform used by Nestlé, Microsoft, and WeightWatchers that's 8x faster and 81% cheaper than traditional market research.

Strella, an AI-powered market research startup, raises $4 million in seed funding to automate and accelerate customer insights, delivering results 10x faster and at half the cost of traditional ...

L isten Labs, a Sequoia-backed startup that uses AI to conduct thousands of voice interviews simultaneously for customer research, announced Wednesday that it has raised a total of $27 million.

Accessing the ‘fast-thinking’ side of the brain through digital approaches can elicit better responses during market research, says Anna Dnes. In 2011, Daniel Kahnemann published his best ...