Content marketing emphasizes being ‘shareable’, or valuable for your audience to share across their social networks. It’s not ...

Has any other acronym done as much damage to marketing ... and ‘KPI’ has undergone a similar transformation. It has become a shortcut for ‘metrics’, at the expense of what the words within the acronym ...

Marketing campaign metrics, often called KPIs (Key Performance Indicators), are essential ... customer they represent to the company. If, for example, a client makes purchases totaling $5,000 ...

Digital marketing is an essential aspect of any business marketing plan, helping companies attract and target new customers and leads, communicate with their audiences, and collect data on consumer ...

Effectively leveraging social media can help businesses build strong brand awareness, engage with customers and drive ...

Struggling to keep up with the relentless pace of digital marketing? You’re not alone. Businesses today are under pressure to ...

Asset managers and investment banks use data-driven marketing to great effect ... "You can have a campaign with 25 key performance indicators, sure, but is that going to be effective?

Struggling to keep up with the relentless pace of digital marketing? You`re not alone. Businesses today are under pressure to ...

You must determine your key performance indicators (KPIs) to measure the effectiveness of a B2B influencer marketing campaign. For example, you may want to gain newsletter subscribers, so you need a ...