Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

The collaboration of Fortnite x Nike was launched officially on November 13, 2024. It was a part of the popular game's Fortnite Chapter 2 Remix update.

NBA legend Michael Jordan once signed a pair of Air Jordans for a fan who jumped out of a moving car to meet him. It happened ...

When it comes to the rise of Nike as the premier sportswear brand across the globe, there are few more important figures than ...

At Fortress of Solitude, we believe our favourite talking car, KITT from Knight Rider, looks good on just about any ...

“Big Game Hunting” is back with picks for Virginia-Notre Dame, Ohio State-Northwestern, Michigan State-Illinois and more. The ...

How does a brand based on re-releasing heritage models sustain excitement in a lukewarm market that’s more interested in ...

Closing the week is the return of one of the greatest Jordan 4 colorways of all time: the Fear. The sneaker features a ...

In the aftermath of the U.S. presidential election, NASCAR team co-owner Michael Jordan was forced to clarify that he did not issue an endorsement of candidate Donald Trump. The 2024 election has ...