Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

There will also be an Air Jordan 4 “Rare Air” with blue accents and new marks added to the classic “Bred” edition, while the ...

The collaboration of Fortnite x Nike was launched officially on November 13, 2024. It was a part of the popular game's Fortnite Chapter 2 Remix update.

MJ was already retired when Paul was drafted in the NBA so he did not get to see it on the NBA courts. But when he witnessed ...

NBA legend Michael Jordan once signed a pair of Air Jordans for a fan who jumped out of a moving car to meet him. It happened ...

When it comes to the rise of Nike as the premier sportswear brand across the globe, there are few more important figures than ...

Michael Jordan’s Bulls jersey from the 1996-1997 season fetched the top price, selling for $4.7 million. And the American flag he used in the 1992 Olympics medals ceremony to cover his Reebok logo ...

But Jordan didn't stop at just new shoes. He also had a habit of scanning the stands to make sure his family was in attendance. In an interview with Playboy Magazine, Jordan admitted that knowing ...

Priced at $110, the low basketball shoes were designed with feedback ... Jumpman logo inspired by NBA star and brand namesake Michael Jordan, whose game-changing deal with Nike in 1984 preceded ...