Inside the headquarters of the world’s biggest toy brand, the business of fun is taken seriously (well, mostly).

Kids who regularly use their imaginations to pretend play develop better social skills and vocabulary than kids who do not.

Discover 16 accessories, 5 stickers, and a mini Christmas tree ... The advent calendar set includes a Barbie doll with straight brown hair and a metallic pink zebra print swimsuit that transforms ...

Hi Barbie! It's time to sparkle. With Diwali a little less than month away, celebrations for it have begun. Mattel, on Friday, unveiled a new Diwali special Barbie Doll dressed by Indian courtier ...

The new doll is being scrutinized for the color of her skin, her facial features and her garb. Early reviews are ...

In celebration of the five-day Hindu festival of lights known as Diwali, Mattel has lit up the Barbie universe with its first ...

A new Barbie has ... on Oct. 31. The doll, created in collaboration with fashion designer Anita Dongre, features traditional elements including the lehenga skirt, floral print and golden shoes ...

Imported Barbie dolls, cheap plastic replicas of cartoon characters, and PVC figurines are now passé, and for good reason.

To celebrate, DC Comics has partnered with Barbie to make two dolls based on two of the series’ most iconic villains: Harley Quinn and Poison Ivy. In a roundabout way, we’re getting another ...