Footwear corporation Nike filed a lawsuit against online reseller StockX in the New York southern district on February 3, ...

The Cleveland Cavaliers have unveiled their 2024-25 Nike NBA City Edition uniform, a wearable canvas celebrating Cleveland’s ...

The Brooklyn Nets released their Nike City Edition jersey for the 2024-25 NBA season on Thursday, of which was inspired by ...

The Atlanta Hawks today officially unveiled their Nike NBA Fly City Edition 2.0 uniform and corresponding court, which is set ...

Insights The biggest brands in the world are also some of the most recognizable.  Brands on this list cover everything from ...

NBA players Anthony Edwards and LaMelo Ball and musician Coi Leray are featured in ads that will air across paid media, ...

The man credited with connecting Jordan with Nike, Raveling shares wisdom from the sport through his own stories ...

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation.

In the 1970s, Adidas was the undisputed king of sportswear, dominating basketball courts and streets alike. But an overlooked ...

The study, appearing in the Journal of Marketing, is titled "How Retailers Change Ordering ... This is an example of ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...