Basketball star De’Aaron Fox is launching his first signature shoe, the Fox 1s. The shoes are made by the Curry Brand, a ...

The simmering feud between Jaylen Brown and Nike appears to have flared up again thanks to a post from the apparel and ...

Nike athlete Giannis Antetokounmpo ditched brand warfare to accept free Adidas shoes from teammate Damian Lillard.

Rutgers men's basketball stars Ace Bailey and Dylan Harper on Thursday signed a name, image and likeness (NIL) endorsement ...

Giannis Antetokounmpo's 59-point game on Wednesday led to Nike taking a not-so-subtle shot at the Celtics' Jaylen Brown.

Ever since Wilson Basketball signed Indiana Fever star Caitlin Clark to a multi-year endorsement deal, the Indiana Fever star ...

Recently, the brand has taken it a step up by combining basketball and football in ... Its versatile design speaks to Nike’s interpretation of current style trends and the demand for wearable fan gear ...

Athletes at Delaware Online High School Basketball Media Day were asked to envision their ideal sponsorship deal. Here's what ...

Toronto's Makeway sneaker boutique has officially made history by partnering with Nike to release its ...

The collaboration consists of two bold colorways of the Nike Air Max Sunder retro designed in partnership with Kids of ...

Antetokounmpo, of course, has signature shoes with Nike so it's not a complete surprise that the footwear and apparel company ... "We're playing basketball and sometimes you have to have fun ...

An icon in the shape of a lightning bolt. Impact Link Nike is deepening its partnerships with the NBA and WNBA as basketball explodes in popularity in 2024. That's good news for the company as it ...