Nike, Kim Kardashian and SKIMS

Nike and Skims’ Joint Label Announcement Earns $6.1 Million in Media Exposure, Kim Kardashian’s Post Boosts Collaboration by $1 Million
Tuesday’s announcement of the new brand created in partnership by sports giant Nike and lifestyle company Skims generated $6.1 million in media impact value, according to Launchmetrics. MIV is a proprietary metric that assigns an actual monetary value to marketing strategies across print,
America Runs on Skims: Kim Kardashian Teams Up With Nike to Launch New Activewear Brand NikeSkims
The activewear co-label from the reality TV star will debut its first collection in the United States in spring 2025, ahead of a global 2026 rollout.
Nike is the Dow’s best performer today, after joining forces with Kim Kardashian. But celebrity collabs aren’t a guaranteed fix.
Celebrity brands are making for bigger competition to their legacy counterparts, and online influencers are shortening trend cycles.
Ye Drops Shady Nike Diss Amid Kim Kardashian Partnership Announcement!!
Kanye throws shade at Nike as Kim Kardashian announces her new partnership with the brand. Discover the details behind this drama.
Nike and Skims to partner for launch of new brand
Sportswear giant Nike and Kim Kardashian's Skims have announced the launch of a new brand as part of a long term partnership.
Kim Kardashian gives Nike’s flagging business a swoosh
Nike’s ambassadors have been modern gladiators such as Michael Jordan, Tiger Woods and Roger Federer. But Skims has quickly become a formidable business. Five years into existence, it makes more than $1bn in annual revenue.
Nike announces partnership with an unlikely brand ambassador: Kim Kardashian
Nike and SKIMS share a deep commitment to innovation, inclusivity and pushing boundaries, driven by an unwavering belief in the power of women,” Kardashian, co-founder and ch
Nike is in a slump. It’s hired Kim Kardashian to help
Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO ...
The Nike Air Foamposite One ‘Galaxy,’ One of the Wildest Sneakers Ever, Is Finally Back
Nike’s original Galaxy Pack and dropped way back in 2012 to commemorate NBA All-Star Weekend, long the high point of the year ...
Nike Drops New Air Jordan 1 Retro ‘Black Toe’ Sneakers: Here’s Where to Get A Pair Online
Michael Jordan is an icon. Not just on the basketball court, but in pop culture too — even after retiring from the NBA more ...
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From Apple to Nike: the brands that fight the most online – and who's winning
Often playing (with varying degrees of success) for laughs, brands often take pot-shots at their rivals, and the rise of ...
Kendrick Lamar’s Super Bowl Halftime Show Reportedly Increased Online Resales Of The Nike Shoes He Wore By 413%
Kendrick Lamar’s Super Bowl Halftime Show performance caused quite the buzz, and not just for its political messaging and ...
The Best Sneaker Drops From NBA All-Star Weekend & How to Buy Them Online
We rounded up the best sneaker drops, Nike, New Balance, Anta and more, from NBA All-Star Weekend: Here's where to find and buy them online.