Phoenix Suns star forward Kevin Durant had the pleasure of introducing Nike's next generation of NIL basketball athletes. In ...

Giannis Antetokounmpo's 59-point game on Wednesday led to Nike taking a not-so-subtle shot at the Celtics' Jaylen Brown.

Jaylen Brown and Nike's long-standing feud took a wild turn after the recent handshake incident involving Brown and Giannis ...

A week of NIL deals in the sneaker space continues with the global footwear leader announcing their latest roster of future ...

Meanwhile, presumably somewhere else in the U.S., the folks at Nike prepared to roll out the ad that they made to celebrate the win. It hit the airwaves right as ESPN went to commercial ...

A theft was caught on camera at a local outlet store, and now police are asking for help to identify a group of suspects.

All 30 NBA teams revealed their Nike City Editions uniforms, which they will debut during the NBA Cup in-season tournament ...

Nike (NKE) has announced an extension of its partnerships with the National Basketball Association (NBA) and the Women's National Basketball Association (WNBA), committing to another 12 seasons as ...