And, while it’s a newer brand in the scheme of footwear companies, On boasts an impressive inventory of road running, trail ...

The brand’s shoes are typically sleeker and more minimalist in appearance compared to Hoka. Their models are mostly monochromatic or natural shades, like white and lavender or sand and blush.

On, a Swiss brand founded in 2010 and listed in New York in 2021, has been trying to muscle its way into the high-tech running shoe contest traditionally fought by market leaders Nike and Adidas.

On, a Swiss brand founded in 2010 and listed in New York in 2021, has been trying to muscle its way into the high-tech running shoe contest traditionally fought by market leaders Nike and Adidas.