First, customers buy online through the retailer’s website or mobile ... Consequently, a successful BOPS implementation requires good coordination between the online and offline channels. Very few ...

Today’s retail success is increasingly defined by the ability to deliver exceptional guest experiences across both digital ...

Ecommerce major Flipkart is now partnering with local stores to offer its users an offline experience of the product which they would like to order from the online platform. These ‘buy zones ...

The ecommerce giant is in talks with eight to ten other offline mobile retail chains ... that once these customers got a taste of online, they would buy online the next time.