Secondary research is usually available immediately for no cost or little cost. Some market research firms will create large in-depth industry reports that can be very expensive.

Although qualitative and quantitative research are forms of primary research, companies also use secondary marketing research to determine market share among competitors; and market potential, the ...

With a good understanding of your market from secondary sources, you’re in a good position to know which types of primary research, if any, would be worth an investment of your time and energy.

Secondary marketing research Secondary research is a search for information among already existing materials from both official and unofficial sources: reports of other companies, agencies ...

Secondary market research involves exploiting all existing knowledge. A quick and efficient way to do this is to contact organizations such as professional associations, sector committees or even ...

In 2021, for example, average secondary market pricing was 92% of NAV (Source: Jefferies, “Global Secondary Market Review,” January 2024). Other Considerations ...

Relying on internal assumptions or secondary market research is insufficient. Direct engagement with potential customers in the new segment is crucial.

Much of this information is available through secondary market research, which refers to already existing information obtained from external sources, such as the Medical Group Management ...

The increase in activity in the pre-IPO secondary market means that founders, early employees, and investors are receiving liquidity much sooner in a company’s lifecycle than ever before. For ...