Secondary research is usually available immediately for no cost or little cost. Some market research firms will create large in-depth industry reports that can be very expensive.

Although qualitative and quantitative research are forms of primary research, companies also use secondary marketing research to determine market share among competitors; and market potential, the ...

With a good understanding of your market from secondary sources, you’re in a good position to know which types of primary research, if any, would be worth an investment of your time and energy.

Secondary marketing research Secondary research is a search for information among already existing materials from both official and unofficial sources: reports of other companies, agencies ...

In 2021, for example, average secondary market pricing was 92% of NAV (Source: Jefferies, “Global Secondary Market Review,” January 2024). Other Considerations ...

Much of this information is available through secondary market research, which refers to already existing information obtained from external sources, such as the Medical Group Management ...