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Softto's market share in China's personal care industry is minuscule, with sales declining YoY. Read why I recommend a Strong Sell for SFTO's upcoming IPO.

The beauty world is constantly evolving, and this time it's bringing a host of must-have products. So, what’s worth checking ...

No need to match your lipstick when this color-adapting "universal" shade just does it for you. View Entire Post › ...

"Splitting the hair into 1-inch sections and applying directly on the root is the most effective way to use any kind of dry ...

L’Oreal’s Colorsonic hair dyeing device takes the guesswork out of coloring your hair at home, distributing dye to your roots ...

Both Amazon and Walmart are running major beauty sales right now. You can score makeup, skincare, and beauty devices all on ...

L'Oréal’s 5.1% organic growth in 2024 shows strong resilience, with top segments performing well despite market normalization ...

In April’s Editor’s Picks for 2025, here’s everything we’ve got in store! April has, once again, witnessed a couple of new ...

“Tape-ins are so speedy and they’re fitted close to the root so you barely notice them. They also give a fuller look than bond [hair extensions], more like a weave effect, so your hair looks dense, ...