Retail brands are hopping on the trend, with brands from KFC to Louis Vuitton releasing bag charms to get Gen Z's buy-in.

We asked Gen Zers working in corporate settings which office styles they are skipping, including ones they associate with ...

Dr Sheng Lu, professor of apparel studies at the University of Delaware recently quizzed his Gen Z students on the impact of US president Donald Trump’s tariffs against leading fashion sourcing ...

Dr Sheng Lu, professor of apparel studies at the University of Delaware recently quizzed his Gen Z students on the impact of US president Donald Trump’s tariffs against leading fashion sourcing ...

New consumer research from marketing services firm Assembly Europe reveal consumer behavior patterns of Millennials and Gen Z ...

Gen Zers are entering the workforce and bringing their style into corporate settings. Comfort is key, a holdover from days logging in from home. They're also leaning into color blocking, statement ...

Japanese reuse chain 2nd Street opened at 313@somerset on April 29. Read more at straitstimes.com. Read more at ...

Teaming it up with a pair of matching jutis, she indeed showed a new hope for fashion, which is now being followed by the Gen Z girls. (Image Credits: Pinterest) Taking inspiration from South ...

the Kesari 2 star showed up looking effortlessly cool in a chic black three-tiered midi dress that screamed Gen Z elegance with a couture twist. Let’s talk details: Ananya’s outfit was pure ...

“I just think it’s the cutest outfit ever and I want to look like that at the gym.” The shift in gym wear style likely comes down to cultural differences between Gen Z and Millennial ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What ...