Starbucks Red Cup Day has officially arrived, offering customers a free, reusable red cup with every seasonal drink order.

The coffee chain is reverting its stance on discounts. Kevin Dietsch/Getty Images The approach is markedly different to the company’s actions earlier this year, which saw Starbucks promote a ...

"We have to get back to what has always set Starbucks apart, a welcoming coffee house where people gather and where we serve the finest coffee, handcrafted by our skilled baristas." STARBUCKS ...

It contradicts new CEO Brian Niccol’s overarching strategy of repositioning Starbucks coffee as a premium product. So, over the past two months Starbucks made a quiet change. Instead of offering ...

Just like Mariah Carey, Starbucks is welcoming the holiday season a wee bit early. Starting Nov. 7, along with its holiday menu, the coffee chain’s highly-anticipated holiday cup designs will be ...

The holidays officially begin this week - at least at Starbucks - when the coffee chain rolls out its annual seasonal cups. Beginning Thursday, customers at its US locations will have their hot ...

Starbucks suspended its forecast through the next fiscal year as new CEO Brian Niccol looks to turn around the coffee giant struggling with falling demand for its pricey drinks. The coffee chain ...

New Delhi: Starbucks has rolled out a ‘Classic’ coffee menu priced at a discount to its regular offerings in select stores as the cafe chain tries to counter lower footfalls seen across the ...

Starbucks menu is set for a major shakeup with the coffee chain's new boss saying its menu needed to "fundamentally change". Brian Niccol took on the role of Starbucks' chief executive in ...

Starbucks recently updated investors that it's acquiring two coffee farms in Latin America. Niccol is clearly crafting Starbucks' brand, and the results will show up in its financials. Niccol didn ...