Brands that thrive master the art of balancing innovation with familiarity. And these brands never lose sight of their most ...

“DigiKey is honored to receive this prestigious recognition in partnership with Lippincott,” said Tim Carroll, vice president of digital business at DigiKey.“Being recognized at this level is a ...

The rebrand of Campbell’s Soup to The Campbell’s Company may be a clever move — if it’s executed well. The change aims to ...

Two decades in, Tory Burch, the brand, is once again one of the most talked-about labels in fashion because Tory Burch, the ...

Her Reva ballet flats, with the brand’s T logo emblazoned on a medallion affixed ... Even though she was happy with the evolution of her business and passionate about her work with the Tory ...

With a splashy bullseye logo, Target was set to revolutionize retail. In its early years, Target stood out with its no-frills ...

Chart 2 shows the reported earnings of the most recent 15 quarters for Starbucks, 80% of the time Bloomberg Second ... Chart 1 shows the time evolution of the average overall issuers present in the US ...

The Starbucks logo, for instance, has aspects of a pictorial mark ... Starbucks is an excellent example of this evolution. Are some logotypes better suited for digital use? All logotypes need to work ...

Starbucks: The green mermaid logo is helpful for branding and has gained a worldwide ... your mother doesn't recognise you at the family reunion. The key? Incremental evolution. Think Google, not Gap.

Starbucks' new boss told staff they should figure out where they need to be to get their work done. He has not increased the ...