Starbucks CEO Brian Niccol shared more details about the company’s turnaround strategy during the company’s quarterly ...

Starbucks has released a sneak preview of its holiday 2024 cup designs, titled "Merrier Together," ahead of their in-store debut scheduled for Nov. 7. This year will feature four hot cup designs ...

Beata Zawrzel / NurPhoto via Getty Images New Starbucks CEO Brian Niccol on Wednesday detailed his plan to revive the coffee chain. A central theme: He wants Starbucks wants to hand customers ...

Starbucks’ new boss is putting his stamp on the company by cutting back on discounts and promotions — forcing coffee lovers to pay full price for their drinks. Chief Executive Brian Niccol ...

Expect to see fewer promotions at Starbucks. The coffee chain is scaling back promotional offers through its mobile app to get customers to pay full price for its coffees and teas, the Wall Street ...

the Seattle-based coffee company's new CEO Brian Niccol confirmed there will be several changes to the strategy in hopes of repositioning Starbucks back to a premium brand, the Wall Street Journal ...

Starbucks is pulling back on promotions and discounts, an early move by Brian Niccol, the new chief executive officer, to reposition the coffee chain after a turbulent year. Since Niccol was ...

We think there's something special about buying coffee beans and brewing at home instead of going to a local Starbucks, Caribou or Dunkin' every day. Not to forget, brewing coffee at home can be a ...