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Starbucks is making a big change: It’s done offering discounts. Like other restaurant chains, Starbucks had leaned heavily on big discounts over the past year in an attempt to lure customers ...

Early one afternoon in June at a Starbucks in Brooklyn’s Park Slope neighborhood, the kids start to trickle in. First a small group, two girls and a guy. Then two boys in private school uniforms.

Check out other new changes. Starbucks recently announced some changes to the business, switching up its strategy in some core areas, including perks and discounts. After two consecutive quarters ...

Brian Niccol took over Starbucks last month, and he's making several important changes. Starbucks recently updated investors that it's acquiring two coffee farms in Latin America. Niccol is ...

Starbucks’ new boss is putting his stamp on the company by cutting back on discounts and promotions — forcing coffee lovers to pay full price for their drinks. Chief Executive Brian Niccol ...

Starbucks' new chief executive announced a series of changes this week aimed at drawing back customers as the company navigates unionization pressures, declining foot traffic, and frequent ...

Starbucks suspended its forecast through the next fiscal year as new CEO Brian Niccol looks to turn around the coffee giant struggling with falling demand for its pricey drinks. The coffee chain ...

Starbucks’ new CEO Brian Niccol has a Herculean task in front of him to change the dire state of affairs that the world’s largest coffee chain is currently brewing in. Surprising Wall Street ...

Starbucks CEO Brian Niccol is pumping breaks on discounts as it tries to turn around the struggling coffee giant. The company has reduced discounts it offers during the past year since Niccol ...

Starbucks launches their 2024 holiday food and drink menu on Thursday, Nov. 7 and for the first time, refresher drinks join the festive lineup. The holiday menu, new merchandise and four new cup ...