In an era of corporate reinventions, CK Birla Group's HIL Ltd transformed into BirlaNu and Aditya Birla Group unveiled a new ...

According to an analysis by Qoruz, an influencer marketing intelligence platform, IPL 2025 is expected to witness an ...

Data from IPL 2024 shows that influencer engagement skyrocketed, with 315K posts from influencers during IPL 2024 alone, ...

Top industries driving the projected Rs. 550 crore IPL 2025 influencer spend: entertainment (30%), FMCG (25%), electronics ...

Influencer engagement skyrocketed, with 3,15,000 posts from influencers about cricket, driving a massive 3.2 billion ...

But here’s the thing: slapping a logo on an ad isn’t enough anymore ... Star Sports India, Dream 11, Puma, Swiggy, Zomato, Cricbuzz and Paytm. They dominated influencer-driven engagements.

Foodtech major Swiggy has launched a new B2B platform called ‘Assure’ to deliver kitchen supplies to restaurants.

Ride-hailing platform Rapido is in advanced talks with restaurants and industry associations across four major metro cities to challenge the dominance of Swiggy and Zomato, which together command ...

However, the issue of such heavy sell-off in Zomato’s and rival Swiggy’s shares is sector-specific. Steep competition in the food quick commerce businesses and massive cash burns by Zomato and ...