Omnicom has unveiled the most sweeping restructuring of a global advertising group in decades. The creative portfolio stands collapsed into three networks—BBDO, TBWA and McCann—while three storied ...

Content chunking is a technique for breaking down information into smaller, focused sections that make content more scannable, comprehensible, and actionable for both human readers and AI systems. And ...

Most brands suffer from the "kitchen sink" syndrome. This guide breaks down how to build a brand messaging hierarchy that prioritises clarity, aligns your team, and actually converts traffic. You have ...

Residents relying on the CodeRED emergency alert system experienced a significant disruption earlier this month when the service was knocked offline following a cyberattack. In light of the incident, ...