Recent TikTok trends suggest a societal shift toward valuing the quality and use of an item over the luxury brand name.

TikTok loves nostalgia and has been responsible for some of the biggest cultural shifts of the last 12 months. First, it ...

If there’s one thing to know about me, it’s that I’m as Gen Z as they come—and yes, that means I live and breathe TikTok. At ...

In March, Lidl promoted a limited-edition Dubai Style chocolate bar by producing LIVE shopping and shoppable videos, posted ...