How brands are redefining casual fashion by focusing on self-expression, limited-edition releases and community building, and ...

Fashion is deeply intertwined with history, with much of what we wear shaped by past influences. There’s no denying that the ...

Is a well-established fast fashion brand becoming boring in Indian society? The new generation does not only reject ...

The brand has expanded its product line to include casual wear, fusion wear, and accessories over the years, and it now has ...

On this day, devotees observe fast, wear traditional clothes, bathe and decorate Lord ... Kerala is often referred to as the Dwarka of South India. It is counted among the most revered pilgrimages ...

Even as quick commerce companies have begun delivering clothes in 10 minutes, they have made traditional e-commerce firms sit ...

Looking for trendy jewellery to buy unique pieces? Discover brands that bring Desi culture into your everyday life!

In recent months, though, the industry has been fraying at the seams. A months-long crackdown on student-led protests, which ...

Onam, a 10-day festival in Kerala, celebrates the harvest season and the return of King Mahabali. The festival features traditional dances like Kathakali and Pulikali, culminating in the grand ...

The cast and crew of the film attended the pooja ceremony at Ramanaidu Studios, dressed in traditional clothing. According to ...

A council is inviting people to donate old clothes and fabric as part of a recycling trial which will raise money for charity and potentially create new clothing. Residents will be able to donate ...