Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

VML, a leading creative network, has launched Brand Design at VML, bringing together its diverse design capabilities under a single umbrella. The new unit will be headed by Robb Smigielski ...

The audience engagement spectrum is a tool that allows designers and creatives to cater design elements to their targeted audiences’ engagement level with each project. Though core brand design ...

Explore essential strategies for crafting a standout brand name, including construction methods, naming approaches, and key ...

Businesses previously geared toward a middle-aged audience might have to revamp their branding design to appeal to a younger, but still serious-minded, crowd. For businesses that want to succeed ...

In the dynamic world of marketing, the fusion of design and strategy is fundamental to successful branding and communication. Design is more than just an art—it's a powerful tool that, when wielded ...

The emergence of AI at the edge—where devices process data locally rather than rely on cloud computing—has made the ...

The redesign for Fanta, which is owned by the Coca-Cola Company, marks the brand’s first effort to create a consistent design system across all of its markets around the world. The new identity and ...

The comfort footwear brand on Thursday announced that Glen Barad, the president and founder of the brand, will assume the ...

Design Hotels is a Marriott brand that isn't quite a Marriott brand. It's more like an exclusive hotel club where 60% of owners have never run a boutique before. New boss Stijn Oyen is fine-tuning ...

The artist’s works are the subject of two New York shows, at the Metropolitan Museum and the Jack Shainman Gallery. By Arthur Lubow A London exhibition shows how the three painters circled one ...