PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

We asked a hair professional to give their take on whether Beth Dutton's strawberry blond hair is the real deal or the work ...

In an exclusive excerpt from her new book, Suleika Jaouad reflects on how the devastating effects of the disease changed her ...

Full review and style test of West Kiss' lush deep wave wig—gorgeous!

WASHINGTON (AP) — Defense Secretary Pete Hegseth boasted on social media Tuesday that he had dismantled a program supporting women on security teams, an initiative that he called “woke” but ...

The size of the scene — and its subtleties — shows off the new levels of depth and breadth given to actors Genevieve O’Reilly, Adria Arjona and other central women in the second season of ...

They have posted details on social media for how people in the U.K. can contact members of parliament to protest the Supreme Court’s ruling that will exclude transgender women from women’s ...

Pfeiffer's side-swept hairstyle - created by celebrity stylist Richard Marin - affords volume whilst still managing to ...

All hair textures and face shapes Long hair with a gentle wave works on just about everyone, and it can truly be one of the best hairstyles for women over 40. Yes, really. “There seems to be this old ...

Then I heard about Parfait, an AI-powered human wig company (which I researched ahead of time to make sure it doesn’t just collect my data) that uses AI to customize and tailor wigs. Most uses of AI ...