Pandemic-induced emergency pivots that were implemented to keep business moving have evolved into lasting shifts in how ...

Buying behavior is evolving faster than most companies can adapt. AI is reshaping the way people search, evaluate and ...

Profitable Customer Value (PCV) refers to how much profit your customers generate due to marketing. This is the measurable ...

Cracker Barrel reverts to its classic branding and leadership, aiming for renewed customer trust and growth by removing marketing firm Prophet.

TechTarget Inc. (NASDAQ:TTGT), now known as Informa TechTarget, is a B2B technology marketing services provider. Through its ...

Nathaneo Johnson, a co-founder of the AI-powered social network Series, has spent the past two weeks in Cambridge, employing ...

The Times Publishing Co., which publishes the Tampa Bay Times, has appointed Morgan Whiteley as its vice president of ...

Your guide to LinkedIn's tools, strategies and best practices. Updated with information about the new AI ad tools for SMBs. The post Marketing on LinkedIn: What you need to know appeared first on ...

What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and company size? Which responsibilities do marketing ops professionals think ...

The skillset required of marketers continues to change as the industry evolves. The Master of Science in Marketing Analytics and Insights at Rutgers Business School is a STEM-designated program that ...