To maximize success, your strategic plan must be treated like a business treats theirs: one that is planned strategically and ...

NITI Aayog is finalizing an age-based lifecycle nutrition strategy to combat India's obesity crisis, emphasizing reducing ...

A board is expected to not just examine the budget of that ad buy but also weigh long-term financial plans, plus their ultimate fiduciary duty to investors.

In today’s fast-changing world, data has become the heartbeat of modern marketing. Marketers now rely on numbers, charts, and ...

A new marketing survey has found that business confidence remains strong, with international expansion plans on the rise, ...

Relying solely on accumulated savings is no longer a viable strategy. Instead investors must build diversified income streams ...

Donald Trump is now a little over 50 days into his second term as president – a period that has seen him reprise the key ...

Whether we’re marketing a pharmaceutical brand ... Where to start: Keep the brand plan in sight. Incorporate omnichannel strategy to the latter part of the formalised brand planning cycle ...

Reaching the £1 million revenue milestone is a significant achievement for any accountancy firm. However, sustainable growth ...

SXSW 2025 brought some of marketing’s brightest and best to Austin, Texas. Dane Aloe of Spiro reflects on what the event’s ...

The UK consumer spending for Mother’s Day 2025 is set to reach £2.4bn, reflecting a 5% increase from the previous year. Strategic marketing, along with ...

Hyderabad: LinkedIn, the world’s largest professional network, has launched the Skills on the Rise 2025 list, spotlighting 15 ...