When a firm is trying to determine their overall purpose and goals they are developing their own strategic marketing plan.

Moving from a focus on TV ads to an influencer-first strategy means Unilever is on a mission to upskill its marketing teams.

MIAMI BEACH, FL / ACCESS Newswire / June 23, 2025 / LQR House Inc. (the “Company” or “LQR House”) (NASDAQ:YHC), a niche ...

Firms and organizations create marketing plans to give themselves goals and guidance on growing their business. Here we go ...

Towers Fractional Marketing provides professional services companies with the strategic expertise to elevate brand ...

Importance of a Marketing Strategy in an Organization. Because one aspect of a marketing plan affects all of the others, coordinating your activities is critical to eliminating interference and ...

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget.

Infosys Aster™marketing suite and Adobe launch joint offering to enable global brands and marketers to unify customer experience at scale, personalize content to catalyze growth and streamline ...

In our first State Of AI In Marketing report, 155 marketers surveyed weigh in on how AI is transforming content creation, ...

Pitfall 2: No Clear Strategic Initiatives A good marketing plan should be focused on presenting the objectives, the strategic initiatives needed to achieve the objectives, and the tactics associated ...

Mastercard is adding to its exeriential offerings with live music and entertainment properties in India. The brand's head of ...