But underneath the glitter and glam, branding is a calculated art and science ... one cannot please everyone. Companies like Vans and Harley-Davidson excel at speaking directly towards specific ...

Spanish garage Lord Drake replaced the factory Brilliant Red on a Breakout for Candy Red, added a few extras, and created a ...

If you didn't know already, Harley-Davidson is in trouble. It all started when Harley’s annual report for 2024 revealed a revenue decline of more than 60%.Of course, media and public scrutiny ...

A couple of months ago, we told you Harley-Davidson is ready to whip up a special cruiser for its die-hard fans. The news ...

Harley-Davidson CEO Jochen Zeitz is retiring after five years with the company. Zeitz led a turnaround plan focused on core products, but the company continued to face challenges. Zeitz will ...

After five years as Harley-Davidson CEO, former Puma turnaround mastermind Jochen Zeitz has announced he is stepping down as soon as The Motor Company can find a suitable replacement. The bar and ...

Harley-Davidson’s Jochen Zeitz plans to retire as CEO in 2025, the company said Tuesday, ending a five-year tenure marked by efforts to revive the American motorcycle maker struggling with ...

Harley-Davidson’s CEO is retiring after five years and the Milwaukee-based company is looking for his successor. The search process was initiated in Q4 2024 after CEO Jochen Zeitz expressed his ...

We all know that Harley-Davidson is a heritage-rich motorcycle company, where both old-school design and rumbling V-twins play a vital role. Looking at the current Softail crop, there is one ...

A member of Harley-Davidson’s board of directors resigned suddenly this week, listing several of his concerns about how the company is being run and the future of the iconic brand. Jared ...

The Harley-Davidson motorcycle company has been manufacturing motorcycles in the U.S. since 1903, even surviving the Great Depression. It has been a company with many owners over the years ...

Harley-Davidson ( NYSE:HOG ) First Quarter 2025 Results Key Financial Results Revenue: US$1.33b (down 23% from 1Q... While HOG's EPS grows year over year, revenues decline. The company withdraws ...