Team introduces permanent brand identity including colors, logos, and jersey designs ...

The Oklahoma City Thunder have revealed the playoff T-shirt that will be given to fans attending Game 2 of the Western ...

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...

MK Dons have revealed a new crest ahead of the 2025/26 season. The League Two side will display a redesigned logo on their ...

After a 13-month process that included trademark drama and more than 850,000 ballots cast by fans in multiple rounds of ...

After 13 months of brainstorming and planning, the identity-less Utah Hockey Club has officially landed on its new name: the ...

Smith Entertainment Group announced Wednesday that “Utah Mammoth” is the official name of the team it acquired in April 2024.

After a 13-month process, featuring multiple rounds of fan voting and trademark issues (not to mention an entire season), ...

Tusks up, Utah! The Utah Hockey Club has officially rebranded into its new official and permanent name: the Utah Mammoth.

Archival fashion has been flourishing among collectors and it was only a matter of time before luxury brands caught on. This ...