Apple is rolling out "F1," a big-budget racing movie starring Brad Pitt. It could do well. But I still don't understand why ...

Six years after getting into entertainment, Apple lags its peers in streaming subscribers and mainstream appeal, despite ...

"F1" is expected to race to the top of domestic box office charts with "M3GAN 2.0" to compete with "How to Train Your Dragon" ...

This week, Apple quietly took advantage of that trust. To promote its upcoming movie release, F1: The Movie, the company sent ...

Apple's F1 movie opens in theaters on June 27, and the company really wants you to know about it.

The tech company’s theatrical programming business is in need of a win. Early reviews suggest its new Brad Pitt racing film ...

Apple sends users push notifications and puts ads inside the Wallet app to promote its new racing movie. Here's how to ...

The Formula One racing pic starring Brad Pitt is a seminal moment for Apple's theatrical ambitions after several misses, ...

With one of its biggest entertainment investments yet, Apple aims to turn critical acclaim into box office gold.

Read a Q&A with 'F1' Producer Jerry Bruckheimer that takes you under the hood of his Brad Pitt Formula One vehicle with ...

Apple and F1 have reportedly opened talks regarding a potentially massive change to broadcasting within the sport. The news ...

Starring Brad Pitt as a one-time racing contender clawing his way out of obscurity, director Joseph Kosinski uses ...