Google had to edit a Super Bowl ad for its Gemini chatbot after viewers noticed it contained misinformation about Gouda cheese.The spot was set to play during a local ad slot in Wisconsin, the state with the most cheese production in the nation.

BBC reports that Google had to scramble to fix its big Super Bowl advertising campaign for the company's Gemini AI tool. To show off the capabilities of the tool, Google used the Gemini AI to produce hyper-localized commercials highlighting each of the 50 US states.

Google’s Gemini AI mistakenly claimed Gouda makes up 50-60% of global cheese consumption in a Super Bowl ad After backlash, Google re-edited the ad, blaming inaccurate internet sources rather than AI hallucination The incident highlights ongoing concerns about AI-generated misinformation and the need for better fact-checking

Ad sparked unexpected controversy when it errantly claimed that Gouda accounts for “50 to 60 percent of the world’s cheese consumption.”

The ad in question is part of Google's "50 stories from 50 states" promotion, which will run Gemini ads tailored for different local markets during the Super Bowl on Sunday. The Wisconsin-focused ad,

Google has edited Gemini’s AI response in a Super Bowl commercial to remove an incorrect statistic about cheese. The ad, which shows a small business owner using Gemini to write a website description about Gouda, no longer says the variety makes up “50 to 60 percent of the world’s cheese consumption.”

A Super Bowl ad for Google Gemini appears to be showing an AI-generated description for a website that the assistant didn’t actually create.

Google’s Super Bowl ad features a Wisconsin cheesemaker who uses Google’s Gemini AI tool to write cheese descriptions.

Super Bowl commercials are a very big deal, and reports claim that each spot can cost upwards of $8 million — in part thanks to all the eyes that will be watching. Needless to say you make sure everything is in order,