Dozens of ice cream makers pledged on Monday to remove artificial dyes from their products by 2028. The move is the latest voluntary effort by U.S. food manufacturers to heed calls from the Trump administration to remove synthetic dyes over potential health concerns.

The White House says most ice cream makers have agreed to stop using artificial colors in their frozen treats.

U.S. dairy farmers and ice cream producers have pledged to eliminate artificial dyes from their products by 2026.   The shift responds to growing