A new viral Kendrick Lamar meme called “Mustard” has been making a lot of waves on social media, in the wake of the recent release of GNX, the rapper’s sixth album. This has surprised and excited many fans,

In addition to tapping singers SZA and Deyra Barrera, the 17-time Grammy winner used production from frequent Taylor Swift collaborator Jack Antonoff as well as Mustard, the stage name of Dijon Isaiah McFarlane, who produced Lamar’s mega-viral hit “ Not Like Us .”

Kendrick Lamar's booming shout-out to Mustard on GNX‘s "TV Off" has taken social media by storm and even brands like McDonald's have absorbed the trend. Lizzo is clearly a fan of the move and she pulled up to Kai Cenat's stream over the weekend with SZA and broke out into a Lamar imitation giving Mustard a shout-out of her own.