One of the most popular gaming YouTubers is named Bloo, but he isn't a human — he's a VTuber, a fully virtual personality ...

According to astrology, people born in different months have different personalities. So, what kind of personality do ...

People who have tats of death-related imagery are widely perceived to be less agreeable and more neurotic. But a new study ...

Six specific traits stood out as inherently "cool" compared to other traits that were generally regarded positively. These ...

A new study led by Michigan State University provides insights into the personality perceptions surrounding tattooed ...

Researchers have shown that AI can detect personality traits from written text and, crucially, now understand how these ...

Success in business is often attributed to strategy, capital or market knowledge. However, a powerful yet underestimated ...

Machiavellianism is marked by manipulativeness, a drive to win at all costs and a focus on personal gain—all traits that help ...

The Barnum effect refers to a tendency, demonstrated decades ago, for people to believe false feedback about their personalities. New research shows that nothing has changed.