LOYAL shoppers after threatening to boycott PrettyLittleThing after its quietly made a huge change to its returns policy. The ...

Online fashion retailer PrettyLittleThing has undergone a sleek rebrand that, on the surface, repositions it as a luxury ...

PrettyLittleThing previously offered a 28-day return policy, however, in their new rebrand, the policy has changed to half of ...

Boohoo Group's PrettyLittleThing is trying to erase its fast-fashion history. It’s scrubbed its socials to remove all past ...

If you've spent any time on TikTok recently, you’ve probably come across the controversy surrounding PrettyLittleThing’s rebrand. Known for its ultra-trendy, hyper-glam aesthetic, the brand made a ...

British womenswear e-tailer PrettyLittleThing, part of the Boohoo Group, has unveiled an ambitious new rebrand to “redefine ...

PRETTYLITTLETHING unveiled its ‘most ambitious’ rebrand since the launching in 2012, but fans are not happy with many of the ...

PrettyLittleThing has unveiled a major rebrand, ditching its famed winged pink unicorn mascot and bubblegum pink branding for ...

PrettyLittleThing’s r ecent rebrand has caused a stir online as it transitions away from its pink-fuelled unicorn haze for a ...

PrettyLittleThing has unveiled its ‘quiet luxury’ style rebrand, marking a “new chapter” for the brand.

PrettyLittleThing has ditched its bubblegum pink branding as it unveils a new brand identity under the steer of returning ...